Issue 2/2013

Theme: Children

2/2013

08/05/2013
EDITORIAL
On children’s terms, within the law
Sales and marketing targeted at children are under particular supervision by the Finnish Consumer Ombudsman. In the current issue of our online magazine focusing on the theme of children, we discuss cases where direct invitations to purchase have been targeted at children thus circumventing the possibility of parents to properly exercise parental guidance relative to their child.
08/05/2013
A bank targeted inappropriate direct marketing at children
An addressed direct marketing letter was sent to children turning 10 by a bank. In the letter, the children were welcomed to a branch office of the bank to obtain a personal Visa Electron card to mark their 10th birthday. The marketing circumvented the parents’ right to exercise parental guidance relative to their child by unlawfully appealing to the child directly and failed to indicate the rights, obligations and responsibilities associated with the use of the payment card.
08/05/2013
Magazine marketed to minors by mistake
Companies must make sure that their marketing complies with the provisions of the Consumer Protection Act and that no direct invitations to purchase are targeted at children for example via direct marketing letters.
08/05/2013
Children as participators in customer loyalty programmes
As concerns loyalty programmes aimed at children, particular attention must be paid to the way in which the child joins the programme and the type of direct marketing that is targeted at the child. Prior consent of parents is required both for a child to become a member of a loyalty programme and for direct marketing targeted at children.

All titles

Current Issues in Consumer Law 2/2013

EDITORIAL
On children’s terms, within the law
A bank targeted inappropriate direct marketing at children
Magazine marketed to minors by mistake
Children as participators in customer loyalty programmes
Price for a collectible series must be clearly stated
Prior consent from parents required for marketing at schools
High school students as marketing envoys
Frightening TV advertisements to be aired late at night
Expert contribution: Radio belongs to children, too
Expert contribution: What games are being played on your card?
Market Court of Sweden: No direct invitations to purchase for children

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Responsible Editor-in-Chief: Päivi Hentunen | Editors: Milla Lahtinen, Laura Salmi, Outi Haunio-Rudanko | ISSN 1796-5497 | Mail to Editors