Businesses

A successful discount campaign increases sales and customer satisfaction. This Discount Campaign Assistant helps you take the consumer perspective into consideration in planning your campaigns and avoid the typical pitfalls.

A campaign meets consumer expectations when:

• you ensure that a sufficient stock of campaign products is available throughout the campaign
• you provide accurate and sufficient information in your marketing
• the size of your campaign is in proportion: for a small amount of products, use a small advertising campaign, for a larger amount, use a larger campaign
• you take a proactive approach to consider ways to deal with potential problem situations.

The sufficient availability of discount products is the key

One of the key considerations in ensuring customer satisfaction is the sufficient availability of the products being marketed. Another important part of a successful campaign is knowing how to serve customers in case of problems or delays.

Businesses are encouraged to come up with a standard operating procedure for campaigns to facilitate more effective campaign management. Once such a process is in place, businesses should continue to monitor its effectiveness to discover any potential problems at an early stage and to develop the process further.

 
Guidelines for Consumer Protection:

Marketing Error Situations
Price expressions as a marketing method