The prices of products must be indicated in advertisements when a retailer sells specified products which can be identified from the advertisement. Prices must also be indicated in shop windows and in the store itself. The price indicated in marketing must include all taxes and fees collected from the consumer. Service businesses (hairdressers, shoemakers, beauticians, doctors etc.) must indicate their basic pricing outside their shop, for example on the window. An extensive price list and explanation of the pricing structure must be provided inside the store.
Accurate and clearly visible price information is part of effective consumer protection.
As there are no restrictions of pricing in Finland, the prices of consumption goods and services are at the discretion of the seller or business. The two exceptions to this are pharmaceutical products, whose prices are based on a Council of State decree, and taxi rates, which are based on a decision by the Ministry of Transport and Communications.