A 52-piece metallic model of the solar system was marketed as a collectable series. The parts were sold with the”Build your own solar system” magazine. However, the advertisements in the magazine cover, on the Internet and on television failed to display the total price of the model: collecting all parts actually cost over 600 Euros.
The single issue price of less than 15 Euros was displayed in marketing, but because the whole series was being marketed the total price should have been displayed. The consumer must know the price to enable him/her to decide whether or not to start collecting the series. It cannot be assumed that the consumer will calculate the amount and total price of the parts based on the single issue price.
The Consumer Agency intervened with the marketing and the trader Eaglemoss Publications Limited included the missing information in the product website and magazine covers. KUV/1086/41/2009