In March the Finnish Ministry of Trade and Industry appointed a working group to study demand flexibility in the electricity market.
The working group's task is to prepare a proposal outlining demand flexibility's role and objectives in the electricity market so that demand flexibility can be increased in all consumer groups as far as possible.
Most consumers use electricity when they need it, paying little attention to price. If consumption can be shifted to some other time, this is called demand flexibility. In practice this means shifting consumption to a time when the price is lower. With demand flexibility consumers can save money and control price risks.
Demand flexibility can also affect the balance between demand and supply in peak periods as well as price formation on the market.
The Finnish Consumer Agency is represented in the working group by Deputy Director Päivi Seppälä.